At first look FastClick would appear to be one of the better alternatives to Google's Adsense however, they are one of many online advertising companies that tend to favor the large customers. You'd think companies would have learnt from Google's success and accepted that the way to make money is to target both large and small. Remember Excite? They went the way of the dodo because they only targeted the top 100 companies rather than the small guys who can't afford large TV adverts and have to advertise on the Internet instead. Anyway, I digress. If you can get yourself accepted to FastClick (now called ValueClick) then you will probably be able to run some reasonably high paying adverts on your site but most small website owners will find that FastClick simply aren't interested.
Advertising wise FastClick (ValueClick) off an industry-average 65-percent monthly payout on all advertising revenue your website generates. Fastclick pays by the 25th of the month for the previous month by check or PayPal.
Formats include:
- Text Ads
- Image Ads
- Interstitial
- Pop-Under
- InVue
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